The Typographic Girl Effect

Part of this week’s assignment in my History of Art and Design class was to find an example of animated typography online. I found this video on YouTube that is not only a wonderful example of animated typography but a moving message for a great cause:

The music helps convey the message as well, but it is the excellent use of size, spacing, timing, and color that really get the point across. I especially like the “(dramatic pause)”. Watch it without the sound to see what I mean.

http://www.girleffect.org/

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